What I have built

Track record

This is what I've built and run, with the figures and context for each: a 25-person UK and US agency sales organisation with £4.5M in annual recurring revenue, a sales function built from zero at an engineering software business, two businesses of my own and a marketplace I'm building now with AI-assisted development.

October 2024 to June 2026

Head of Agency Sales, award-winning UK performance marketing agency

A 25-person sales organisation across the UK and US, £4.5M in annual recurring revenue, four service lines: Google and ecommerce, SEO, social and Amazon. The agency's awards, including AI innovation awards from Microsoft and Prolific North, belong to the agency.

109%
UK quota in Q3, within four months of missing every H1 target: £510k
Record contract value month, in the same quarter: 102%
Group quota in Q2 2026, after 98% and about 150 net new clients in Q1: +20%
Average contract value, from £4,400 to £5,300: 12 → 6
Weeks for a new hire to reach first target: 40% → 50%
New-client activation

140% of monthly target in April 2026
Forecast within 10% of the monthly target, reported to the board
More than 10 junior reps promoted to mid-level, 3 to team lead and 1 to manager
Built and sold the business case for a £40k CRM transformation to the board, and ran the 15-seat pilot
Average client retention of 3.4 years
Personal quota carried alongside the organisation: top ecommerce performer across the UK and US in April and May 2026, at 238% of target in April and 125% in May, and top performer across the whole company by deal count in May
US function, as International Sales Manager: one service line to four, team from 8 to 15, contract value up 44% year on year against 25% volume growth, average order value from £8,800 to £11,400, and lead-to-deal conversion from under 20% to 30% while lead flow grew 72%

March 2021 to July 2022

Head of Sales, Docan

Built the sales function from zero: Salesforce, MEDDIC-aligned qualification, outbound and reporting. Sold engineering software licences from £500 to £60k per seat to VP Engineering and C-suite buyers. Built a £685k new business pipeline and closed £250k in the first year, including a multi-year enterprise deal worth more than £64k in annual recurring revenue in year one, on a land-and-expand basis.

2022 to now

Founder: Tandem Recruit, Tandem and Nodus

Tandem Recruit, June 2022 to June 2024: grown to 20 active clients and around £80k annual revenue, with Preferred Supplier status at two UK Top 20 accountancy firms.
Tandem, May to September 2024: an AI recruitment platform built to minimum viable product, with letters of intent from target employers and term sheets from two angel investors.
Nodus, May 2026 to now: a live marketplace and marketing site built and shipped with no engineering background, using AI-assisted development. I designed the go-to-market and compliance layer, including a 780+ vendor database built through an automated enrichment pipeline, and demand generation across seven UK cities: technical and local SEO, answer engine optimisation, schema and conversion-led structure.

Earlier, and now

At PageGroup I was a top 20 billing consultant regionally and was promoted to Senior within five months.

Since July 2026 I've led enterprise AI adoption programmes with Microsoft Copilot and Claude for technical and commercial teams. I'm also rebuilding the commercial engine for a UK digital agency: an ideal customer framework from a retrofit of its client base, outbound infrastructure, persona sequences, a discovery-to-close playbook and a partner referral channel.

Read about me · See how I work

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