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Sales and AI help for recruitment businesses
Recruitment businesses sell on both sides of every placement, so the sales system matters twice over. I founded Tandem Recruit, built an AI recruitment platform and was a top 20 billing consultant at PageGroup. I help recruitment firms build business development that doesn't depend on a few billers, and use AI well.
What's different about selling recruitment services?
Recruitment is sold on relationships and speed, and preferred supplier lists decide who even gets to pitch. I know it from three sides: billing at PageGroup, running my own recruitment business, and building an AI recruitment platform that won letters of intent from employers and term sheets from two angel investors.
What mistakes do recruitment businesses make?
- Relying on a few billers' relationships for all new business
- A CRM that tracks candidates well and clients badly
- AI used differently by every consultant, with no shared approach
What I've seen first-hand
Seehab AhmedFounder, Stratus Growth
Almost everyone in recruitment uses AI in some form. How well they use it is another question.
I grew Tandem Recruit to 20 active clients and around £80k annual revenue, with Preferred Supplier status at two UK Top 20 accountancy firms.
Services that fit
- ServiceAI training for sales teamsAccount research, outreach, call prep, follow-up and CRM notes, taught by someone who ran a sales organisation.
- ServiceCRM setup and pipeline managementHubSpot rebuilt around how you sell, with fit scoring and a weekly pipeline review.
- ServiceFractional sales directorA senior sales leader in your business one day a week, running the system, coaching the team and working live deals.
- IndustryMarketing agenciesI ran a 25-person sales organisation at an award-winning UK performance marketing agency. Agency sales, and AI for agency teams.
- HomeStratus Growth is the practice of Seehab Ahmed. I've led a 25-person, £4.5M sales organisation across the UK and US. Now I give founder-led businesses the sales leader they haven't hired yet and Google and Meta ads that have to pay back. I also train teams to use AI on real work.
- ServicesStratus Growth offers four services to founder-led UK businesses: fractional sales leadership, Google and Meta ad management and AI training for teams, plus advisory calls and audits. Pick the problems you recognise below and the services that fix them come up first. Every engagement starts with a conversation.
Two ways to start
Free
You're weighing up ongoing help
A 60-minute call to work out what's going on and whether I'm the right person to fix it. If I'm not, I'll say so on the call and tell you what would help instead.
£150 · One hour · No VAT is charged
You have one question that needs a straight answer
Bring the question. You leave the hour with my answer and the reasoning behind it, with no retainer and no obligation afterwards.
Not sure which? Answer three questions and I'll point you to the right one.