Industries
Sales and AI help for marketing agencies
Marketing agencies sell a service that's hard to compare and easy to churn, often through outbound and referrals rather than their own website. I ran a 25-person sales organisation at an award-winning UK performance marketing agency, and now help agencies build sales systems that don't depend on a few top sellers.
What's different about selling agency services?
The buyer can't see the service before they buy it, and every competitor claims the same things: jargon-free, SME-focused, a partner rather than a supplier. When the pitch sounds the same everywhere, the sales system decides who grows: how leads get worked, how fast proposals go out and how many clients take a second service.
What mistakes do agencies make in sales?
- Promoting the top seller into management and hoping it works
- Letting a few top account executives set the culture
- Managing lead data by instinct rather than a system
- Not tracking lead-to-deal rates or missed upsells
What I've seen first-hand
Seehab AhmedFounder, Stratus Growth
I saw each of those mistakes in the UK team I took from missing every H1 target to 109% of quota. The fix was new people, system-led lead management, live SDR coaching and tracking.
At the agency, average contract value rose 20%, from £4,400 to £5,300, and average client retention was 3.4 years.
Services that fit
- ServiceSales process and playbookThe stages, qualification and handovers written down, so every lead gets handled the same way.
- ServiceFractional sales directorA senior sales leader in your business one day a week, running the system, coaching the team and working live deals.
- ServiceAI for proposals and presentationsHours back for reps and account managers, and decks that stop slowing deals down.
- ServiceAI training for sales teamsAccount research, outreach, call prep, follow-up and CRM notes, taught by someone who ran a sales organisation.
- IndustryRecruitment businessesI founded a recruitment business, built an AI recruitment platform and billed at PageGroup.
- HomeStratus Growth is the practice of Seehab Ahmed. I've led a 25-person, £4.5M sales organisation across the UK and US. Now I give founder-led businesses the sales leader they haven't hired yet and Google and Meta ads that have to pay back. I also train teams to use AI on real work.
Two ways to start
Free
You're weighing up ongoing help
A 60-minute call to work out what's going on and whether I'm the right person to fix it. If I'm not, I'll say so on the call and tell you what would help instead.
£150 · One hour · No VAT is charged
You have one question that needs a straight answer
Bring the question. You leave the hour with my answer and the reasoning behind it, with no retainer and no obligation afterwards.
Not sure which? Answer three questions and I'll point you to the right one.