Industries
Ads and growth for ecommerce and Shopify brands
Ecommerce brands live or die on the gap between ROAS and profit. I run Google Shopping, Search and Meta for Shopify and ecommerce brands against a true break-even ROAS that includes the management fee, with revenue tracking checked against the store, so you can see what each channel earns.
What's different about ecommerce ads?
Every sale has a margin, and every channel claims credit for it. A ROAS that looks healthy in the ad account can still lose money once product costs, shipping, returns and the management fee are counted. So everything starts with revenue tracking you can trust and a true break-even target for each channel.
What mistakes do ecommerce brands make with ads?
- No revenue tracking in Google Analytics
- Performance Max switched on without enough conversion data
- Break-even worked out on ad spend alone, ignoring the fee
- Google and Meta both claiming the same sales
What I've seen first-hand
Seehab AhmedFounder, Stratus Growth
I was the top ecommerce performer across the UK and US at the agency where I ran sales in April and May 2026: 238% of target in April and 125% in May.
No revenue tracking set up in Google Analytics, so the owner has no real view of what Google does for them.
Services that fit
- ServiceAds for Shopify and ecommerce brandsEvery channel judged on one number, profit after ad spend and fees.
- ServiceGoogle Shopping and ecommerce adsA clean feed, Merchant Center in order and campaigns structured by margin.
- ServiceAd account teardown£97, no VAT charged. A live walkthrough of what's broken, and a summary you keep.
- Free toolTrue break-even ROAS calculatorThe return your ads need to cover both the spend and the management fee. At a 40% margin, £1,000 of spend and a £400 fee, break-even is 3.5, not the 2.5 most owners work out.Work out your break-even ROAS
- ServiceGoogle Ads managementSearch, Shopping and Performance Max, with tracking fixed first and a break-even target that includes the fee.
- Free toolAd spend health checkTwo minutes, no account access. It rates tracking, setup, spend control, ownership and reporting as healthy, leaking or at risk.Check your ads
Two ways to start
£97 · No VAT is charged · Credited against management
Find out what's broken in your account
I review your Google or Meta account and walk you through the findings on a live call. You keep the summary whatever you decide.
Free
Small budget or a brand-new account
A free call to scope a proper setup you run yourself, for spend under about £600 a month.
Need help with more than ads? Book a free scoping call.