Free tool
Ad spend health check
The ad spend health check is a two-minute questionnaire about your Google or Meta ads. It rates tracking, profitability, setup, spend control, ownership and reporting as healthy, leaking or at risk, and names each symptom in one plain sentence. It never asks for access to your account, and you can have the full report emailed.
What does it check?
Six areas: whether you can see what your ads earn (tracking), whether you know your break-even (profitability), whether your campaign types suit your data (setup), whether spend is controlled, whether you own the account, and whether anyone is accountable for reporting. Four context questions about your business, spend, platforms and who runs the ads decide which route I recommend.
How do I read the result?
Healthy means no symptoms in that area. Leaking means something is costing you money without breaking the account. At risk means a problem serious enough that the numbers can't be trusted, or the account isn't yours. The overall status is the most serious of the six.
How is it scored?
Every score comes from your answers, shown beside the result. For Performance Max, Google's Target ROAS guidance for Search and Shopping sets a minimum of 15 conversions in the past 30 days, and Google advises value-based bidding only where conversion values are tracked (source: Google Ads Help, checked 23 September 2026). Performance Max with fewer than 15 conversions a month scores at risk, 15 to 29 scores leaking, and 30 or more with values tracked scores healthy. That banding is my own scoring, not a Google statistic. The scoring never favours my clients or counts against anyone else's.
From experience
Seehab AhmedFounder, Stratus Growth
Inflated numbers from broken or misconfigured conversion tracking in Google Ads, and no revenue tracking in Google Analytics, so the owner has no real view of what Google does for them.
Questions people ask
Do I need to connect my ad account?
Why doesn't it tell me how to fix things?
Two ways to start
Free
You're weighing up ongoing help
A 60-minute call to work out what's going on and whether I'm the right person to fix it. If I'm not, I'll say so on the call and tell you what would help instead.
£150 · One hour · No VAT is charged
You have one question that needs a straight answer
Bring the question. You leave the hour with my answer and the reasoning behind it, with no retainer and no obligation afterwards.
Not sure which? Answer three questions and I'll point you to the right one.