How I work
Every engagement runs the same way: understand the business, diagnose, map the process, build, then launch and improve. You get documents you can read and keep, a reply within one working day, month-to-month terms with 30 days' notice and everything built in your own accounts. I work remotely across the UK, with some time in person.
What are the stages?
Understand
Meetings with you and the team, some in person, to see how the business works.
Diagnose
A written view of the current state of play, so we agree the situation before anything changes.
Map
The process written down: customers, stages, handovers and the numbers that matter.
Build
The system, built fresh for your business in your own accounts.
Launch and improve
It goes live, the first numbers come in, and each month the next thing gets fixed.
What will I receive?
Documents you can read, run and keep, agreed with you as we go. For fractional leadership that means a research paper on the current state of play, ideal customer profile and situation documents, pipeline reviews, enrichment and outbound built in your own tools and a playbook draft. For ads it means a monthly report showing month-on-month progress, the wins and the issues still being worked on. Nothing made for a previous client is reused.
What are the terms?
- Month to month, 30 days' notice, no long contracts
- Ad spend paid directly to Google or Meta and never marked up
- You own your ad accounts and your tools
- No VAT is charged
- Replies within one working day, usually the same day
What won't I do?
- Take a retainer for ads that can't pay back at your budget
- Buy leads from lead marketplaces
- Reuse another client's playbook, sequences or documents
- Promise revenue figures by a date
- Line-manage a team that already has a sales leader
From experience
Seehab AhmedFounder, Stratus Growth
Every engagement includes some time in person, because understanding a business requires it. I'm based in Manchester and work remotely across the UK.
The work improves step by step. It isn't for people who expect outsized results immediately, or who can't tell the difference between price and value.
Questions people ask
What happens to my tools and accounts if we stop?
When can you start?
Two ways to start
Free
You're weighing up ongoing help
A 60-minute call to work out what's going on and whether I'm the right person to fix it. If I'm not, I'll say so on the call and tell you what would help instead.
£150 · One hour · No VAT is charged
You have one question that needs a straight answer
Bring the question. You leave the hour with my answer and the reasoning behind it, with no retainer and no obligation afterwards.
Not sure which? Answer three questions and I'll point you to the right one.