Service
Google and Meta ad management, run by one accountable person
I run Google, Shopping, Meta and Microsoft ads for UK small businesses, and I only take on accounts where the budget can pay back. The person who diagnoses your account runs it, using AI-assisted workflows for faster setup and closer monitoring, and you get a plain-English report every month.
Who is it for?
Owners of online stores and service businesses who already spend on Google or Meta, or are about to, and want one reachable person running it. Most have been running ads themselves without a clear view of the numbers, or pay an agency they no longer hear from.
What changes when you switch to me?
A typical agency
What I do instead
A free audit that is a sales step
A £97 teardown whose findings you keep, whatever you decide
A junior account manager who changes every few months
The person who diagnosed the account runs it
Performance Max by default, because it's quick to set up
Campaign types that suit your data, adding Performance Max once there's enough of it
Break-even ROAS worked out on ad spend alone
Break-even that includes the management fee
Reports you couldn't explain to anyone else
A monthly report in plain English
How does it work?
Teardown.
I review your account and walk you through what I found on a live call. You keep a short summary whatever you decide. £97, no VAT charged, credited against management.
Fix the foundations.
Conversion tracking, revenue tracking, campaign structure and a true break-even target that includes the fee.
Run and improve.
I set up and run the campaigns myself, with AI-assisted workflows, and stay the accountable person on the account.
Report every month.
Month-on-month progress, the wins and the issues I'm still working on.
Why me rather than an agency?
From October 2024 to June 2026 I ran sales at an award-winning UK performance marketing agency that worked with SMEs in services and ecommerce. Before anyone on my team pitched management, they had to review the prospect's account and diagnose what was broken, and so did I. I worked with every account manager on what they would set up, how they'd manage it and how they'd report back.
That gave me depth in diagnosis and strategy: I've seen most of the ways an account breaks. It also taught me the half an agency doesn't touch, which is what happens to a lead after it arrives. Now I run the accounts myself.
If your budget is too small for ads to pay back, I'll tell you, and I won't take your money to manage it.
Everything in ad management
7 of 7 shown
- 01Google Ads managementSearch, Shopping and Performance Max, with tracking fixed first and a break-even target that includes the fee.
- 02Google Shopping and ecommerce adsA clean feed, Merchant Center in order and campaigns structured by margin.
- 03Ads for Shopify and ecommerce brandsEvery channel judged on one number, profit after ad spend and fees.
- 04Lead generation ads for service businessesCalls and enquiries you can close, and a look at what happens after they arrive.
- 05Set Up and GoA one-off setup and handover for budgets under about £600 a month, or a brand-new account.
- 06Switching from your ad agencyCheck who owns the account, see what the tracking shows, then move without a gap.
- 07Ad account teardown£97, no VAT charged. A live walkthrough of what's broken, and a summary you keep.
From experience

Seehab AhmedFounder, Stratus Growth
I've reviewed more than 250 ad accounts myself, and the sales teams I led reviewed thousands, diagnosing what was broken before anyone pitched management.
Inflated numbers from broken or misconfigured conversion tracking in Google Ads, and no revenue tracking in Google Analytics. The owner has no real view of what Google is doing for them.
Questions people ask
Who owns the ad account?
Do you mark up ad spend?
Is there a minimum budget?
How quickly do you reply?
Do you use AI to run the ads?
Two ways to start
£97 · No VAT is charged · Credited against management
Find out what's broken in your account
I review your Google or Meta account and walk you through the findings on a live call. You keep the summary whatever you decide.
Free
Small budget or a brand-new account
A free call to scope a proper setup you run yourself, for spend under about £600 a month.
Need help with more than ads? Book a free scoping call.