Free tools and templates
Free tools and templates for founders and small business owners. Each tool gives you an answer on screen straight away, and a fuller written report by email if you want it. I built all of them from running sales teams, reviewing ad accounts and building my own business's search visibility.
Free tools
- Free toolTrue break-even ROAS calculatorThe return your ads need to cover both the spend and the management fee. At a 40% margin, £1,000 of spend and a £400 fee, break-even is 3.5, not the 2.5 most owners work out.Work out your break-even ROAS
- Free toolHire cost calculatorThe first-year cost of a full-time sales director: salary, employer National Insurance, pension, recruitment, your own time and the months before they hit target.Cost a full-time sales hire
- Free toolAd spend health checkTwo minutes, no account access. It rates tracking, setup, spend control, ownership and reporting as healthy, leaking or at risk.Check your ads
- Free toolAI search readiness checkTests whether ChatGPT, Claude and Perplexity can open, read and quote your site, including a live request as each assistant.Check your site
Two ways to start
Free
You're weighing up ongoing help
A 60-minute call to work out what's going on and whether I'm the right person to fix it. If I'm not, I'll say so on the call and tell you what would help instead.
£150 · One hour · No VAT is charged
You have one question that needs a straight answer
Bring the question. You leave the hour with my answer and the reasoning behind it, with no retainer and no obligation afterwards.
Not sure which? Answer three questions and I'll point you to the right one.