Quoted on the free scoping call
Commercial audit
The commercial audit shows what's happening in your sales process. I review everything from your ideal customer and lead sources to calls, proposals and forecasting, trace one won and one lost deal end to end, and give you a scored written report with the three things to fix first and a 90-day plan, in two weeks.
Is a commercial audit right for you?
- You have a sales team or a sales lead, and results are flat
- Marketing says the leads are good and sales says they aren't
- You want an independent view before hiring, restructuring or investing
- You need a plan the board can see
What does the audit review?
- Ideal customer profile and positioning
- Lead sources, and whether marketing leads become sales-qualified leads
- Pipeline and CRM: stages, data quality and the KPIs in place
- Conversion rates at every stage, from first contact to close
- Sales calls at each stage: first conversations, discovery, proposal presentations, negotiation and close
- Proposals as sent to prospects
- Two deals traced end to end, one won and one lost
- Pricing, team roles, reporting and forecasting
What I need from you: A founder interview, a conversation with one member of the sales team, read-only CRM access, recordings of recent sales calls at each stage (or the chance to sit in on live calls) and recent proposals.
What you get
- A detailed written report with a score for each area
- Stage-by-stage conversion analysis
- The three things to fix first
- A 90-day plan to fix them
- A 60-minute readout call to go through it
Worth knowing: The audit stands on its own and the report is yours whether or not you hire me. It's also designed to lead somewhere, and I'll say so plainly: if you ask me to implement the plan, the fee is credited against the first month.
How long does it take?
Two weeks from the day I have access and recordings, then the 60-minute readout. The fixes usually become sales process and playbook work.
From experience
Seehab AhmedFounder, Stratus Growth
Part of every audit is tracing two deals end to end, one won and one lost: how each started and how every stage was handled, from first contact to close.
In the sales organisation I led, the forecast I reported to the board stayed within 10% of the monthly target.
Related
- ServiceFree scoping callA conversation about fit. You leave knowing the right next step, even if it isn't me.
- ServicePaid issue call£150, no VAT charged. One hour on one question, with a clear direction at the end.
- ServiceSales process and playbookThe stages, qualification and handovers written down, so every lead gets handled the same way.
- ServiceAdvisoryAdvisory is the way in when you aren't ready for ongoing work. The free scoping call tests fit. The £150 issue call answers one question. The commercial audit reviews your whole sales process. The £97 teardowns review your ad account or your AI visibility. No VAT is charged on any of them.
- IndustryMarketing agenciesI ran a 25-person sales organisation at an award-winning UK performance marketing agency. Agency sales, and AI for agency teams.
- Free toolHire cost calculatorThe first-year cost of a full-time sales director: salary, employer National Insurance, pension, recruitment, your own time and the months before they hit target.Cost a full-time sales hire
Questions people ask
How much does the commercial audit cost?
How long does it take?
What if our calls aren't recorded?
What about the personal data in call recordings?
Two ways to start
Free
You're weighing up ongoing help
A 60-minute call to work out what's going on and whether I'm the right person to fix it. If I'm not, I'll say so on the call and tell you what would help instead.
£150 · One hour · No VAT is charged
You have one question that needs a straight answer
Bring the question. You leave the hour with my answer and the reasoning behind it, with no retainer and no obligation afterwards.
Not sure which? Answer three questions and I'll point you to the right one.