AI training
AI training for sales teams
AI training for sales teams teaches salespeople to use Claude, ChatGPT or Copilot for the work that eats their week: account research, outreach, call preparation, follow-up and keeping the CRM up to date. I've run a 25-person sales organisation, so every example comes from real selling.
Signs your sales team needs it
- Salespeople spend hours researching an account before a call
- Follow-up emails go out days late, or not at all
- CRM notes are thin because nobody has time to write them
- The team has AI licences and uses them for little more than spelling
What do I teach?
How to research an account and its people in minutes, prepare for a call, draft outreach and follow-up that still sounds like the salesperson, summarise calls into the CRM and build small daily routines such as email triage. Every exercise uses your team's own accounts and deals.
What you get
- Two or three sessions on real deals and accounts
- A shared prompt library for research, outreach and follow-up
- Daily routines the team keeps using
- Clear guidance on what not to put into AI tools
Worth knowing: Good selling is still people talking to people. AI gives your team more time to do it, and I don't set up automated outreach at scale.
How it runs
Scoping call, written proposal, then two or three sessions. Proposals slowing deals down? See AI for proposals and presentations. Recruitment teams are a strong fit: see recruitment businesses.
From experience
Seehab AhmedFounder, Stratus Growth
Every morning I run a start-of-day routine that surfaces the emails needing a reply and the actions to take. It's usually the first thing I teach.
I led a 25-person sales organisation across the UK and US, so the exercises come from how salespeople spend their day.
Related
- ServiceAI trainingI train small business teams to use Claude, ChatGPT and Microsoft Copilot on their daily work, in two or three sessions pitched at the level they're at now. I bring the approach I use in enterprise AI adoption programmes to SMEs, and I can build the workflows, prompt libraries and agents for you.
- ServiceAI for proposals and presentationsHours back for reps and account managers, and decks that stop slowing deals down.
- ServiceThe AI adoption programmeTwo or three sessions on real work, and an internal champion to keep it going.
- Free toolAI search readiness checkTests whether ChatGPT, Claude and Perplexity can open, read and quote your site, including a live request as each assistant.Check your site
- BookFree scoping call60 minutes on what's happening in your business and whether I'm the right person to help. If I can't help, I'll tell you what would.
- IndustryMarketing agenciesI ran a 25-person sales organisation at an award-winning UK performance marketing agency. Agency sales, and AI for agency teams.
Questions people ask
Will AI write our sales emails for us?
Which tools do you train on?
Two ways to start
Free
You're weighing up ongoing help
A 60-minute call to work out what's going on and whether I'm the right person to fix it. If I'm not, I'll say so on the call and tell you what would help instead.
£150 · One hour · No VAT is charged
You have one question that needs a straight answer
Bring the question. You leave the hour with my answer and the reasoning behind it, with no retainer and no obligation afterwards.
Not sure which? Answer three questions and I'll point you to the right one.