Ad management
Switching from your ad agency
Switching from an ad agency goes smoothly when your business owns the ad account, the tracking is checked before anything changes and the handover is planned. I review the account independently, make sure you own it and its history, and take over without a gap in your campaigns.
Signs it's time to switch
- Your agency has gone quiet, or the account manager changed again
- Spend has gone up and results haven't
- You get a report you couldn't explain to anyone else
- You're not sure who owns the ad account
What do I do?
Before you give notice, I review the account through the £97 ad account teardown (no VAT is charged), confirm your business owns it and check what the tracking shows. Then we plan the handover: access, conversion actions, audiences and landing pages, so nothing gets lost and campaigns keep running.
What you get
- An independent view of what your agency has built
- Confirmation that you own the account and its history
- A handover plan with nothing left behind
- One accountable person running the account from the day it moves
Worth knowing: Some accounts are well run. If yours is, I'll tell you to stay.
How it runs
Teardown first, then the handover plan, then the switch. Once you've moved, Google Ads management takes over. Work through the free agency switching checklist before you give notice.
From experience
Seehab AhmedFounder, Stratus Growth
A typical agency's free audit is part of its sales process. It exists to sell management and often leads into a discounted trial run by a junior account manager. An independent review has nothing to sell, so it can tell you plainly what's wrong with your account.
Inflated numbers from broken conversion tracking, and no revenue tracking in Google Analytics, so the owner can't see what the agency has achieved.
Related
- ServiceAd account teardown£97, no VAT charged. A live walkthrough of what's broken, and a summary you keep.
- ServiceGoogle Ads managementSearch, Shopping and Performance Max, with tracking fixed first and a break-even target that includes the fee.
- ServiceAd managementI run Google, Shopping, Meta and Microsoft ads for UK small businesses, and I only take on accounts where the budget can pay back. The person who diagnoses your account runs it, using AI-assisted workflows for faster setup and closer monitoring, and you get a plain-English report every month.
- IndustryMarketing agenciesI ran a 25-person sales organisation at an award-winning UK performance marketing agency. Agency sales, and AI for agency teams.
- Free toolAd spend health checkTwo minutes, no account access. It rates tracking, setup, spend control, ownership and reporting as healthy, leaking or at risk.Check your ads
- Book£97 ad account teardownI review your Google or Meta account and walk you through what's broken. You keep the summary. No VAT charged, credited against management.
Questions people ask
Will I lose my account history if I leave?
What should I ask the agency for?
Will my ads stop while we switch?
Two ways to start
£97 · No VAT is charged · Credited against management
Find out what's broken in your account
I review your Google or Meta account and walk you through the findings on a live call. You keep the summary whatever you decide.
Free
Small budget or a brand-new account
A free call to scope a proper setup you run yourself, for spend under about £600 a month.
Need help with more than ads? Book a free scoping call.