Ad management
Google Ads management
Google Ads management means someone sets up, runs and improves your Search, Shopping and Performance Max campaigns so they pay back. I fix conversion and revenue tracking first, choose campaign types that suit the data you have, set a break-even target that includes the fee and run the account myself.
Signs your Google Ads need attention
- The conversions in Google Ads don't match the orders or enquiries you received
- Revenue isn't tracked in Google Analytics
- Everything runs through Performance Max and nobody can say why
- Spend has gone up while results stayed flat
- Nobody has looked at the search terms your ads appeared for in months
What do I do?
I start by checking the numbers can be trusted: conversion tracking in Google Ads, revenue in Google Analytics and whether both agree with your own records. Then I rebuild the structure around your data, with tightly targeted Search or standard Shopping first where conversion data is thin and Performance Max once there's enough for it to learn from. I set up and run the campaigns myself, with AI-assisted workflows for faster setup and closer monitoring, and I stay accountable for the account.
What you get
- Conversion and revenue tracking you can trust
- Campaign structure matched to your data and your margin
- A true break-even ROAS that includes the management fee
- Search term reviews and spend control
- A plain-English report every month, and replies within one working day
Worth knowing: Terms are month to month with 30 days' notice. You pay Google directly and I never mark up spend. The account is always yours. Below about £600 a month, Set Up and Go is the better route.
How it runs
The £97 ad account teardown first (no VAT is charged, and it's credited if you go ahead), then tracking and structure fixes, then ongoing management. Leaving an agency? Work through the free agency switching checklist first.
Industries I know from the inside
From experience
Seehab AhmedFounder, Stratus Growth
Agencies put businesses on Performance Max by default because it's quick to set up and Google encourages it. Performance Max needs conversion data to learn where sales come from. Most accounts do better starting with tightly targeted Search or standard Shopping, building clean conversion data, then adding Performance Max.
Inflated numbers from broken or misconfigured conversion tracking in Google Ads, and no revenue tracking in Google Analytics, so the owner can't see what Google is doing for them.
Related
- ServiceGoogle Shopping and ecommerce adsA clean feed, Merchant Center in order and campaigns structured by margin.
- ServiceLead generation ads for service businessesCalls and enquiries you can close, and a look at what happens after they arrive.
- ServiceAd account teardown£97, no VAT charged. A live walkthrough of what's broken, and a summary you keep.
- ServiceAd managementI run Google, Shopping, Meta and Microsoft ads for UK small businesses, and I only take on accounts where the budget can pay back. The person who diagnoses your account runs it, using AI-assisted workflows for faster setup and closer monitoring, and you get a plain-English report every month.
- Free toolTrue break-even ROAS calculatorThe return your ads need to cover both the spend and the management fee. At a 40% margin, £1,000 of spend and a £400 fee, break-even is 3.5, not the 2.5 most owners work out.Work out your break-even ROAS
- Book£97 ad account teardownI review your Google or Meta account and walk you through what's broken. You keep the summary. No VAT charged, credited against management.
Questions people ask
Should I use Performance Max?
Do you need access to Google Analytics?
How do you report?
Two ways to start
£97 · No VAT is charged · Credited against management
Find out what's broken in your account
I review your Google or Meta account and walk you through the findings on a live call. You keep the summary whatever you decide.
Free
Small budget or a brand-new account
A free call to scope a proper setup you run yourself, for spend under about £600 a month.
Need help with more than ads? Book a free scoping call.