Ad management
Lead generation ads for service businesses
Lead generation ads bring calls, forms and enquiries to a service business. They only pay back if the leads are good and someone follows them up. I track leads to real enquiries, set a break-even cost per lead that includes the fee and look at what happens after a lead arrives, because that's where most spend gets wasted.
Signs your lead ads need work
- Plenty of form fills, few real enquiries
- Calls come in and nobody tracks which came from ads
- Nobody follows up a lead the same day
- Cost per lead is falling and so is the quality
What do I do?
I track leads to real enquiries and, where possible, to closed work, and set the break-even cost per lead. Then I fix both halves: the ads that bring the leads, and the follow-up that turns them into work. The second half is where years of running sales teams earn their keep.
What you get
- Call and form tracking checked against real enquiries
- A break-even cost per lead that includes the fee
- Campaigns aimed at the enquiries you want
- Advice on follow-up from someone who has run sales teams
Worth knowing: A handful of leads you can close beats a flood you can't, so I won't sell you on volume.
How it runs
Teardown, tracking fixes, then management. If you're not sure where to begin, the free ad spend health check takes two minutes.
From experience
Seehab AhmedFounder, Stratus Growth
You can generate all the leads in the world, but if you don't nurture them or get them to buy, what was the point?
I've reviewed more than 250 ad accounts myself, and the teams I led reviewed thousands.
Related
- ServiceGoogle Ads managementSearch, Shopping and Performance Max, with tracking fixed first and a break-even target that includes the fee.
- ServiceSet Up and GoA one-off setup and handover for budgets under about £600 a month, or a brand-new account.
- ServiceAd managementI run Google, Shopping, Meta and Microsoft ads for UK small businesses, and I only take on accounts where the budget can pay back. The person who diagnoses your account runs it, using AI-assisted workflows for faster setup and closer monitoring, and you get a plain-English report every month.
- IndustryMarketing agenciesI ran a 25-person sales organisation at an award-winning UK performance marketing agency. Agency sales, and AI for agency teams.
- Book£97 ad account teardownI review your Google or Meta account and walk you through what's broken. You keep the summary. No VAT charged, credited against management.
- ServiceGoogle Shopping and ecommerce adsA clean feed, Merchant Center in order and campaigns structured by margin.
Questions people ask
What's a good cost per lead?
Two ways to start
£97 · No VAT is charged · Credited against management
Find out what's broken in your account
I review your Google or Meta account and walk you through the findings on a live call. You keep the summary whatever you decide.
Free
Small budget or a brand-new account
A free call to scope a proper setup you run yourself, for spend under about £600 a month.
Need help with more than ads? Book a free scoping call.