Ad management
Google Shopping and ecommerce ads
Google Shopping ads show your products, prices and images in Google results, fed from your catalogue through Merchant Center. I fix the feed and revenue tracking first, start with standard Shopping where conversion data is thin and add Performance Max once there's enough data, all against a break-even target that includes the fee.
Signs your Shopping ads need work
- Products are disapproved in Merchant Center, or you're not sure whether they are
- Everything runs through Performance Max with little conversion data behind it
- Your best-margin products get the same budget as everything else
- ROAS looks fine in the account and the business isn't making more money
What do I do?
I fix the feed and Merchant Center, set up revenue tracking you can trust and structure campaigns by margin so your best products get the budget. Standard Shopping runs while data is thin, and Performance Max comes in once there's enough for it to learn from.
What you get
- A clean product feed and Merchant Center account
- Revenue tracking checked against your store's own figures
- Campaigns structured by margin
- A true break-even ROAS that includes the fee
- A plain-English monthly report
Worth knowing: I don't switch on Performance Max and leave it to Google. If your budget can't pay back a management fee, I'll point you to Set Up and Go instead.
How it runs
Teardown, then feed and tracking fixes, then management. See how I work with ecommerce and Shopify brands.
From experience
Seehab AhmedFounder, Stratus Growth
Start with tightly targeted campaigns such as standard Shopping, build clean conversion data, then introduce Performance Max.
No revenue tracking in Google Analytics, so the owner has no real view of what Shopping earns them.
Related
- ServiceGoogle Ads managementSearch, Shopping and Performance Max, with tracking fixed first and a break-even target that includes the fee.
- ServiceAds for Shopify and ecommerce brandsEvery channel judged on one number, profit after ad spend and fees.
- ServiceAd managementI run Google, Shopping, Meta and Microsoft ads for UK small businesses, and I only take on accounts where the budget can pay back. The person who diagnoses your account runs it, using AI-assisted workflows for faster setup and closer monitoring, and you get a plain-English report every month.
- Free toolTrue break-even ROAS calculatorThe return your ads need to cover both the spend and the management fee. At a 40% margin, £1,000 of spend and a £400 fee, break-even is 3.5, not the 2.5 most owners work out.Work out your break-even ROAS
- Book£97 ad account teardownI review your Google or Meta account and walk you through what's broken. You keep the summary. No VAT charged, credited against management.
- ServiceLead generation ads for service businessesCalls and enquiries you can close, and a look at what happens after they arrive.
Questions people ask
Standard Shopping or Performance Max?
Do you fix product feeds?
Two ways to start
£97 · No VAT is charged · Credited against management
Find out what's broken in your account
I review your Google or Meta account and walk you through the findings on a live call. You keep the summary whatever you decide.
Free
Small budget or a brand-new account
A free call to scope a proper setup you run yourself, for spend under about £600 a month.
Need help with more than ads? Book a free scoping call.